BUSINESS

PATHWAYS

accounting

Choose (2) TWO from the following:  

060122 Accounting & Finance Foundations  

070122 Financial Management Accounting (Advanced Accounting)

 

Choose (1-2) ONE-TWO CREDITS from the following:  

060170 Financial Literacy or Personal Finance

060411 Intro to Management  (Business Management)

060111 Business Principles & Applications (Business & Marketing Essentials)

060107 Business Education Co-op

060112 Digital Literacy OR CIT 105 OR 110110 Computer Literacy (IT) 

administrative support

Choose (3-4) THREE-FOUR CREDITS from the following:  

060112 Digital Literacy OR CIT 105 OR 110110 Computer Literacy (IT)

060122 Accounting & Finance Foundations      

060111 Business and Marketing Essentials

 

Choose (1) ONE CREDIT from the following: 

060411 Business Management  

060107 Business Education Co-op

170131 Medical Terminology

170141 Emergency Procedures

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e-commerce

Choose (2-3) TWO-THREE CREDITS from the following:  

060112 Digital Literacy OR CIT 105 OR 110110 Computer Literacy (IT) 

080716 Principles of Marketing  

081310 Social Media Marketing (Interview)

060751 Multimedia Publishing (Interview)

 

Choose (1-2) ONE-TWO CREDITS from the following:  

080310 Entrepreneurship  

060111 Business Principles & Applications   (Business & Marketing Essentials)

080717 Advanced Marketing OR MKT 220

080707 Marketing Education Co-op OR  060107 Business Education Co-op

060155 Business Communications

management & entrepreneurship

Choose (2-3) TWO-THREE CREDITS from the following:  

080716 Principles of Marketing OR 060111 Business Principles and Applications  

060411 Business Management 

080310 Entrepreneurship 

 

Choose (1-2) ONE-TWO CREDITS from the following:  

060112 Digital Literacy OR CIT 105 OR 110110 Computer Literacy (IT)

060122 Accounting & Finance Foundations  OR 

060170 Financial Literacy 

060107 Business Education Co-op  

080707 Marketing Education Co-op

marketing

Complete (2) TWO CREDITS:  

080716 Principles of Marketing (Marketing Principles) 

080717 Advanced Marketing (Marketing Applications) OR MKT 220

 

Choose (2) TWO CREDITS from the following:  

080310 Entrepreneurship  

060122 Accounting & Finance Foundations 

060170 Financial Literacy or Personal Finance

080707 Marketing Education Co-op

PATHWAY DESCRIPTIONS

Accounting

This pathway generally prepares individuals to practice the profession of accounting and to perform related business functions. Includes instruction in accounting principles and theory; financial accounting; managerial accounting; cost accounting; budget control; tax accounting; legal aspects of accounting; auditing; reporting procedures; statement analysis; planning and consulting; business information systems; accounting research methods; professional standards and ethics; and applications to specific for-profit, public, and non-profit organizations. 

 

Administrative Support

This pathway is designed to provide students an advanced level experience that will propel them into the 21st century business world as they serve in positions such as college interns, administrative assistants, graduate assistants, and office managers. Instruction includes areas of fundamental business procedures, human resource management, time management software, workstation management, travel planning, financial reporting, payroll, mail procedures, effective communication skills, and ethical decision-making skills. 

 

E-Commerce 

This pathway focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory; marketing strategy; advertising design and production methods; campaign methods and techniques; media management; related principles of business management; and applicable technical and equipment skills.

 

Management and Entrepreneurship

This pathway generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization. Includes instruction in management theory, human resources management and behavior, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision making. 

 

Marketing 

This pathway generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing and applications to specific products and markets. 

dual-credit

 

WKU MKT 220 - Prerequisite is Marketing Principles - Must be at least a sophomore and meet WKU admission requirements.

SKYCTC CIT 105 - Must be at least a sophomore and meet SKYCTC admission requirements. Book fee is approximately $90.

Both courses meet the criteria for the Work Ready Scholarship. 

industry certifications

End of Program Assessment in Accounting, Administrative Support, Management, Marketing 

Assessment of Skills and Knowledge for Business Certification for Entrepreneurship, Management, or Marketing

Testout Office Pro Exam in Word, Excel, and PowerPoint