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BUSINESS

PATHWAYS

accounting

required

060122 Accounting & Finance Foundations  

070122 Advanced Accounting

 

choose 2

060170 Personal Finance

060411 Introduction to Management

060111 Business & Marketing Essentials

060108 Business Ed Internship (WBL approval required)

060107 Business Ed Co-op (WBL approval required)

060112 Digital Literacy or 110110 Computer Literacy (IT)

or CIT 105 (SKYTC Dual-Credit)

administrative support

required

060112 Digital Literacy or 110110 Computer Literacy (IT)

or CIT 105 (SKYTC Dual-Credit)

060122 Accounting & Finance Foundations      

060111 Business and Marketing Essentials

CHOOSE 1 CREDIT

060170 Personal Finance

060411 Intro to Management

070122 Advanced Accounting

170131 Medical Terminology (0.5 credit) with

170141 Emergency Procedures (0.5 credit)

080708 Marketing Internship (WBL approval required)

080707 Marketing Ed Co-op (WBL approval required)

060107 Business Ed Co-op (WBL approval required)

marketing

required 

080716 Principles of Marketing 

080717 Advanced Marketing or

080717 Marketing 220 (dual-credit)

 

CHOOSE 2 CREDITs

080310 Entrepreneurship

081310 Social Media Marketing (Interview)

080911 Travel & Tourism Marketing

060170 Financial Literacy 

060111 Business and Marketing Essentials 

060122 Accounting & Finance Foundations 

080708 Marketing Internship (WBL approval required)

080707 Marketing Education Co-op (WBL approval required)

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e-commerce

choose 2-3

060112 Digital Literacy or 110110 Computer Literacy (IT)

or CIT 105 (SKYTC Dual-Credit)

080716 Principles of Marketing  

081310 Social Media Marketing (Interview)

 

CHOOSE 1-2 CREDITS

060170 Personal Finance

080310 Entrepreneurship  

060111 Business & Marketing Essentials

080717 Marketing 220 (dual-credit)

080708 Marketing Internship (must complete 3 courses)

080707 Marketing Ed Co-op (must complete 4 courses)

060108 Business EdWBL approval required Internship ()

060107 Business Ed Co-op (WBL approval required)

management & entrepreneurship

Choose (2-3) TWO-THREE CREDITS from the following:  

080716 Principles of Marketing OR 060111 Business Principles and Applications  

060411 Business Management 

080310 Entrepreneurship 

 

Choose (1-2) ONE-TWO CREDITS from the following:  

060112 Digital Literacy OR CIT 105 OR 110110 Computer Literacy (IT)

060122 Accounting & Finance Foundations  OR 

060170 Financial Literacy 

060107 Business Education Co-op  

080707 Marketing Education Co-op

HOSPITALITY, travel, tourism & recreation

CHOOSE 3 

080716 Principles of Marketing 

080717 Advanced Marketing or

080717 Marketing 220 (dual-credit)

080911 Travel & Tourism Marketing

200442 Advanced Foods & Nutrition

 

CHOOSE 1 CREDIT

080310 Entrepreneurship

200441 Foods & Nutrition or

200113 FCS Essentials

080708 Marketing Internship (must complete 3 courses)

080707 Marketing Education Co-op

PATHWAY DESCRIPTIONS

Accounting

This pathway generally prepares individuals to practice the profession of accounting and to perform related business functions. Includes instruction in accounting principles and theory; financial accounting; managerial accounting; cost accounting; budget control; tax accounting; legal aspects of accounting; auditing; reporting procedures; statement analysis; planning and consulting; business information systems; accounting research methods; professional standards and ethics; and applications to specific for-profit, public, and non-profit organizations. 

 

Administrative Support

This pathway is designed to provide students an advanced level experience that will propel them into the 21st century business world as they serve in positions such as college interns, administrative assistants, graduate assistants, and office managers. Instruction includes areas of fundamental business procedures, human resource management, time management software, workstation management, travel planning, financial reporting, payroll, mail procedures, effective communication skills, and ethical decision-making skills. 

 

E-Commerce 

This pathway focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory; marketing strategy; advertising design and production methods; campaign methods and techniques; media management; related principles of business management; and applicable technical and equipment skills.

 

Management and Entrepreneurship

This pathway generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization. Includes instruction in management theory, human resources management and behavior, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision making. 

 

Marketing 

This pathway generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing and applications to specific products and markets. 

Hospitality, Travel, Tourism, & Recreation

The Hospitality, Travel, Tourism and Recreation career pathway prepares individuals to provide services in the hospitality and leisure fields. Includes instruction in hospitality operations; customer sales; marketing techniques; assistance operations and techniques; basic office management; sports, recreation and equipment management; and food and beverage services. The Hospitality, Travel, Tourism and Recreation career pathway is a hybrid pathway that consists of courses within Family and Consumer Sciences Education and Marketing Education. It blends two program areas to help students explore technical skills in the industry. 

dual-credit

 

WKU MKT 220 - Prerequisite is Marketing Principles - Must be at least a sophomore and meet WKU admission requirements.

SKYCTC CIT 105 - Must be at least a sophomore and meet SKYCTC admission requirements. Book fee is approximately $90.

Both courses meet the criteria for the Work Ready Scholarship. 

industry certifications

End of Program Assessment in Accounting, Administrative Support, Management, Marketing 

Assessment of Skills and Knowledge for Business Certification for Entrepreneurship, Management, or Marketing

Testout Office Pro Exam in Word, Excel, and PowerPoint

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