Accounting

This pathway generally prepares individuals to practice the profession of accounting and to perform related business functions. Includes instruction in accounting principles and theory; financial accounting; managerial accounting; cost accounting; budget control; tax accounting; legal aspects of accounting; auditing; reporting procedures; statement analysis; planning and consulting; business information systems; accounting research methods; professional standards and ethics; and applications to specific for-profit, public, and non-profit organizations. 

 

Administrative Support

This pathway is designed to provide students an advanced level experience that will propel them into the 21st century business world as they serve in positions such as college interns, administrative assistants, graduate assistants, and office managers. Instruction includes areas of fundamental business procedures, human resource management, time management software, workstation management, travel planning, financial reporting, payroll, mail procedures, effective communication skills, and ethical decision-making skills. 

 

E-Commerce 

This pathway focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory; marketing strategy; advertising design and production methods; campaign methods and techniques; media management; related principles of business management; and applicable technical and equipment skills.

 

Management and Entrepreneurship

This pathway generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization. Includes instruction in management theory, human resources management and behavior, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision making. 

 

Marketing 

This pathway generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing and applications to specific products and markets. 

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Hospitality, Travel, Tourism, & Recreation

The Hospitality, Travel, Tourism and Recreation career pathway prepares individuals to provide services in the hospitality and leisure fields. Includes instruction in hospitality operations; customer sales; marketing techniques; assistance operations and techniques; basic office management; sports, recreation and equipment management; and food and beverage services. The Hospitality, Travel, Tourism and Recreation career pathway is a hybrid pathway that consists of courses within Family and Consumer Sciences Education and Marketing Education. It blends two program areas to help students explore technical skills in the industry.